Customers can scan products on their mobile devices to access personalized shopping insights, product price comparisons, reviews, and product details.
New AR and 3D shopping tools from Adobe Research and Adobe Commerce bring rich online information to the in-store shopping experience. Meanwhile, the company said it also previewed research projects designed to power future Metaverse experiences.
“The emergence of the Metaverse presents exciting opportunities for the fashion world, and Adobe Substance 3D tools are an integral part of our approach, as we execute on our plan to develop 80% of our collections on a digital basis by the end of this year.” “Incorporating Adobe Substance 3D into our product design and development processes has unlocked a new level of creative freedom for the HUGO BOSS team,” said Sebastian Berg, Head of Digital Excellence at HUGO BOSS AG. Read more | Why I fell in love with Microsoft’s Surface Laptop Studio despite its shortcomingsĪ new Substance 3D Materials SDK has also been launched that allows developers to write their own plugins and use the Substance 3D Material and Model engines inside other applications. For Photoshop users, a Substance Materials Plugin in Photoshop has been launched that joins an existing plugin for Illustrator – which is already used by hundreds of thousands of Illustrator users – and helps save users time and eliminates numerous steps needed to create texture and design variations and 3D effects.
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